Why should I consider setting up UTM parameters in my Digital Strategy?

Talking about various posts involving organic traffic, would you be able to tell or measure which of them bring in more leads and what is the lead’s temperature for you?
The correct settings of UTM parameters help us to answer the questions above. With the proper settings, we can identify where the best opportunities come from, classify the leads, and define their temperature.

But first and foremost, I want to teach you what UTM parameters are.

UTM parameters are URLs used to track the effectiveness of online campaigns.

Search engines like Google, social media, websites, and many others have these features as a way to enhance and qualify traffic by generating data that enhances the potential of your lead.  

Here, at the agency, whenever we make a publication or post any content, we consider the use of UTM parameters because the tools we adopt for this purpose of posting and engagement are already pre-configured in the options of this and many other actions.

Come and learn a little about our work here, at agency H8 BRAZIL. Access the link below and schedule a free consultation: