“Ignorance is bliss”
“Eyes that don’t see, heart that doesn’t feel.”
I start this text with two somewhat well-known sayings: the first, I’m not sure of its origin. The second comes from the time when advertising your services and/or products was done in that rectangular box (at the time, square…) that today we use to connect our laptops, oh yes, the television.
Before, if you weren’t seen on television, you weren’t remembered. Today, things have changed…
And what does this have to do with your grandmother?
According to a survey by CNDL/SPC Brasil conducted in March, 97% of seniors access the internet. Yes, things have changed, and if you want to be seen and remembered, forget traditional means of communication.
What is the Digital Revolution?
The Digital Revolution entails the radical changes brought about by digital technology and telecommunications systems since the second half of the 20th century.
It’s already gearing up for its fourth (or fifth) wave with the imminent arrival of 5G technology, and you haven’t entered this game yet?
Having a presence on social media was a (more than correct) option in the past decade. Today, if you’re not present on Instagram, E-commerce, Facebook, Linkedin, blogs… Your business simply doesn’t exist to the world.
And the best part is that you don’t need to understand the technicalities of this universe to position your business within it.
Just as in the eighties and nineties, we had the great advertisers and the giants of advertising, today we have their digital counterparts. Those of the “jack of all trades” and “your grandmother was annoyed” variety.
Who is the Digital Revolution for?
Today, we have small (quality) companies that position and manage the presence of your business and/or service online, whether on social networks, websites, etc. We also have giants who, in some places, have the power to sell through virtual reality. Video games already do this and are pioneers in technology.
According to the International Data Corporation (IDC), Brazil led online purchases during the pandemic. On average, 88% of Brazilians bought online since its beginning.
This data places Brazil at the top of the e-commerce purchasing ranking in Latin America, according to a study conducted by IDC at the request of Infobip.
Across the continent, the average is 82%. The outlook is positive for retailers as 65% of respondents said they would repeat purchases due to a good experience.
And now, for those of you who are on the sidelines, have you realized the importance of getting your business to ride the waves of the internet? Staying on the beach, watching other companies reach higher and higher levels, is condemning your business to failure. Forget about the annoyed grandmother, but always keep in mind the saying “out of sight, out of mind!”
Therefore, I conclude this article by inviting you to check out the next posts where we will explain in detail what to do for your company to ride this wave, achieve good deals, and grow sustainably. Until next time!
Luiz Siqueira
CEO H8 Brasil
Business Intelligence
